The Effects of Internet Experience and Attitudes Toward Privacy and Security on Internet Purchasing

Using the Theory of Reasoned Action as the theoretical base, data collected through a semi-annual survey of web users was used to determine if beliefs about privacy and Internet security helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found, although security beliefs were stronger indicators of attitude than privacy beliefs.